Examples of campaigns

Ruokalista together with attachments introduces highlights of our seasonal products for restaurant customers. One of the attachments is Juomalista.

Metro-tukusta together with attachments is special offer campaign for service station restaurants and resellers. The listings are published six times per year and the offers are valid for 2 months.

Ice Cream Summer includes the best selection of ice creams. The catalogue is valid April-August.


Uutuuslista introduces the most important novelties of the season. The catalogue is published every 3 months without prices.

Special Beers & Ciders introduces our coolest selection for hot summer. The catalogue is published in April to promote succesfull summer sales.

Käyttötavarakuvasto (non food catalogue) presents our versatile selection of non food products i.e. cooking, tableware and cleaning products awailable in Metro Cash & Carries and ready to order. Catalogue is published once a year. webstore webstore provides our customers with a real-time channel for ordering and information. Different spots for promos that are valid for two weeks.

Campaigns in Metro Cash & Carries

Shelf end campaigns and digi screens reach our customers in Metro Cash & Carries. Promos are valid 1–2 months.


Our new high quality customer magazine brings the most fascinating topics with tempting illustration for restaurant segment and is targeted also to public and reseller segments. Gastronomie is published three times a year, in January, May and September.


Tarmo Lähikauppias chain of convenience stores is an essential part of the Finnish village shop culture. This year abt 70 Tarmo stores are serving their customers in villages, mobile stores and in urban areas. The monthly promotions are also produced for a direct mail newsletter that shopkeepers print and deal themselves. There are three promos: winter, summer and Christmas.

Promo sales and reservations:

Wihuri Oy Aarnio Metro-tukku, Procurement and Logistics

Delivery of material: