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Frankly Wihuri

Frankly Wihuri is our Group’s Corporate Responsibility Approach. The name originates from frankness, which is said to be very Finnish. For us as a Finnish family-owned company, frankness means being open, honest and transparent about the commitments we are making to responsibly grow our business. Our responsibility approach is a promise to ourselves and our stakeholders to be true to our values.

We have identified four common focus areas in the Corporate Responsibility Approach: Valued Partner, Extended Family, Roots and Planet. We are dedicated to advancing the four themes in our daily operations in all countries, divisions and teams throughout the company.

We are a reliable and developing partner for all our interest groups.

We work responsibly
We work responsibly and take care of people, the environment, and the economy. It is our priority to be a reliable, developing partner for all our interest groups.

Economic responsibility
We aim to achieve our strategic profitability targets in all areas of business, which in turn enables the development of operations, investments, and recruitment in the long run.

Social responsibility

We assume full responsibility for the quality, safety, and origin of the products that we procure. We require their manufacturers to comply with legislation and responsible principles. We promote the well-being of employees with a safe work environment, an open and positive professional community, and training.

Environmental responsibility
We try to reduce the environmental impact of all our operations and develop new approaches to minimize this impact. Our key measures focus on cutting transportation emissions and the energy consumption of properties as well as minimizing the waste generated by operations and enhancing recycling. We constantly develop new approaches to minimize environmental impact.

Risk management
The aim of risk management is to support strategic operations and strengthen our ability to develop new business activities.

We are committed to sustainable development

We are committed to the principles of sustainable development and a respect for human rights in our work. We promote responsible operations in accordance with UN Agenda 2030 and the national society's commitment “The Finland we want by 2050”.  We are involved in the Green Deal Plastic Carrier Bag Agreement of the Ministry of the Environment and the Federation of Finnish Commerce, and the Energy Efficiency Agreement for Finnish Industries.

In addition to a respect for human rights and commitment to the amfori BSCI Code of Conduct promoting social responsibility, the responsible procurement of Wihuri’s Metro wholesale is based on the principles of fair trading, high-quality and safe products, and product traceability.

As a member of the corporate responsibility network FIBS, we are involved in developing even more profitable and sustainable business activities in terms of companies and society as a whole.

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