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Wihuri Metro-tukku Media kit 2020

You will find from this page the media information.
Campaign sales and reservations: Procurement and logistics, product group managers

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Contents:


Ruokalista

Ruokalista is a seasonal campaign targeted at all segments of restaurant sales. An excellent way to participate in the expanding restaurant sales! The campaign is published five times a year (valid 1-2, 3-4, 5-7, 8-9 and 10-12). The campaign will be sent as a printed campaign or a newsletter to our customers. The circulation of the campaign is approx. 9 000 customers. The campaign will be released on eMetro web sites for registered visitors.

  • MATERIAL REQUIREMENTS

  • File format: pdf (Resolution 300 dpi)
  • The entire (back page): 210 x 272 mm (+ Bleed 5 mm)
  • The entire 1/1: 210 x 297 mm (+ Bleed 5 mm)
  • The entire 1/2: 210 x 146 mm (+ Bleed 5 mm)

Kauppalista

Kauppalista is a campaign targeted at retailers. Topical products that address the target group with competitive prices. The campaign is published five times a year (valid 1-2, 3-4, 5-7, 8-9 and 10-12). The campaign will be sent as a printed campaign or a newsletter to our customers. The circulation of the campaign is approx. 3 000 customers.The campaign will be released on eMetro web sites for registered visitors.

MATERIAL REQUIREMENTS

  • File format: pdf (Resolution 300 dpi)
  • The entire (back page): 210 x 272 mm (+ Bleed 5 mm)
  • The entire 1/1: 210 x 297 mm (+ Bleed 5 mm) The entire 1/2: 210 x 146 mm (+ Bleed 5 mm)

Asiakasryhmäkohtaiset hinnastot

The price list gathers the most important products of the target group in a competitive price. A direct sales channel for the customs of the target group and for customer acquisition. We will collect price lists for the following customer groups: lunch & catering street food, cafés, private hospices and nursing homes, sports clubs & associations

MATERIAL REQUIREMENTS

  • File format: pdf (Resolution 300 dpi)
  • The entire (back page): 210 x 272 mm (+ Bleed 5 mm)
  • The entire 1/1: 210 x 297 mm (+ Bleed 5 mm)

Uutuuslista

List of novelties On the List of novelties, we will introduce impressively the most important novelties at one time. The catalogue will be published without prices every 3 months. The List of novelties will be mailed to customers from different target groups, focusing on restaurant segment. The circulation is approx. 9 000 customers. The campaign will be released on eMetro web sites for registered visitors.

We offer advertising space in the catalogue as follows: front page, 1/2 page, 1/1 page and 1/1 back page advertisement: finished material from supplier 1/4 page announcement: product specifications, product image and a short copy of the product/products

MATERIAL REQUIREMENTS

  • The entire (back page) (pdf): 210 x 272 mm (+ Bleed 5 mm)
  • The entire front page (pdf): 210x200 mm (+ Bleed 5 mm)
  • The entire 1/1 (pdf): 210 x 297 mm (+ Bleed 5 mm)
  • The entire 1/2 (pdf): 210 x 146 mm (+ Bleed 5 mm)
  • 1/4 ANNOUNCEMENT MATERIALS The material will be processed at Wihuri Metro’s advertising department. For the material, we will need product specifications of 1-4 products, short description of the product and a product image.

Gastronomie magazine

Gastronomie is a new customer magazine compiling all the most interesting topics and fresh, tempting photos in one publication. The magazine is targeted at restaurant segment, but it reaches also the biggest customers in public administration.

We offer visibility in the magazine as follows: three articlse spaces magazine,  1 page each, 7 pcs  1/1 inside page advertising spaces  and 1/1 back page advertisements

NOTE! Only the correct target group brand-/image advertisements for the Gastronomie magazine, no product advertisements.

MATERIAL REQUIREMENTS

  • File format: pdf (Resolution 300 dpi)
  • The entire 1/1: 230 x 300 mm (+ Bleed 5 mm)
  • The entire (back page): 230 x 270 mm (+ Bleed 5 mm)
  • The artcile: text ca 2000 characters, 1-2 pictures (resolution 300 dpi, jpg, tiff or eps)

eMetro

eMetro has consolidated its position as one of our most important business channels. Today, over 50% of the items ordered are processed through eMetro. eMetro is also one of our key targets for development.

Inspiration, ideas and trends on the front page of eMetro: Food service: Article spaces no 1 and 2  and Retail: Article space no  3.Material: article image (jpg, width 1500 px, landscape format) and text. Material: article image (jpg, width 1500 px, landscape format) and text.

On the Products front page, product and brand advertising: Food service: Advertising spaces no 1-3  and Retail: Advertising space no 4. Material: ad (jpg, 297 x 170 px). Link to the products (gtin code/codes)

Product and brand advertising in category menu dropdown: Reserved for foodsevice products. Material: ad (jpg, 297 x 170 px) Link to the products (gtin code/codes)
Main categories: Fruits & Vegetables / Fresh &Processed Meat, Ready meals / Fresh & Processed fish, Shellfish / Bread & Bakery / Dairy Products, Cheese, Fats & Eggs / Frozen Food & Ice cream / Dry Groceries & Canned Food / Candies & Snacks / Seasoning & Baking / Beverages/ Alcohol /  Tableware & Serving / Personal Hygiene & Cleaning / Nonfood

MATERIAL REQUIREMENTS

  • ARTICLE:
  • Article image: width 1500 px (landscape)
  • Resolution / File format / Color range: 72-150 dpi /jpg / rgb
  • File size: max. 1-2 MB
  • Text: Headline, lead paragraph and text (fin, eng). The text can include a table of contents, links to the products and a video (YouTube link). The text can be submitted as body text in an e-mail or as an attachment (.doc, .txt, .rtf).
  • AD:
  • Ad (image): 297x170 px (landscape)
  • Resolution / File format / Color range: 72-150 dpi /jpg / rgb
  • File size: max. 1 MB

Shelf ends and digital screens

On shelf ends and digital screens your products reach the customer exactly at the right moment.
Combined sisibility on shelf ends (10 and 2 freezer spots/doors) and digital screens the campaign is valid for 2 months.

Digital screens in 10 largest wholesales in customer cafés and frozen food departments: Helsinki, Jyväskylä, Kokkola, , Lappeenranta, Oulu, Pori, Seinäjoki, Tampere and Turku.

SHELF END

  • Material requirements and material delivery: instructions from product group manager.

DIGITAL SCREEN

  • Material requirements and material delivery:
  • Horizontal screen
  • Picture ratio: 16:9
  • Picture ratio (width x height): 1920 x1080 pixels
  • Colour: rgb
  • File format: jpg or png
  • Video: Aspect ratio: 1920 x 1080 px (1080p), rgb, max 20s

The material for the digital screens needs to be delivered in: metro.ilmoitukset@wihuri.fi
 


Tarmo

Tarmo Lähikauppias chain works as a characteristic operator of Finnish village shop. The year 2019 will be inaugurated with approximately 65 Tarmo stores and the customers will find their way to do their shopping in villages and urban areas.

Tarmos will campaign monthly 12 times a year: 5 price-aggressive hit products and 15 supportive, more moderately priced products.

The campaigns will be released on Tarmo web sites, and store materials will be made to all the stores. The monthly campaign includes price posters (50x70) and A4 price tags of the hit products. Price tags (A6, labels) will be made of all the products. In addition, a direct mail of the monthly campaign will be compiled that is delivered to be handed out in all the stores. The shopkeeper is responsible of spreading the direct mail further and making more printings.


Material delivery

Please send materials ready for printing in PDF format or jpg on request to: metro.ilmoitukset@wihuri.fi
Name the message and thematerials as follows: Name of the publication/channel, date, your companys`s name. Add your contact details in the message field.

 


 

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 Aikataulu / Schedule

 

Julkaisu dl mainosaineistot ja kampanjatuotteet voimassa
Ruokalista Nro 1 tammi-helmikuu  25.10.2019 1.1.-29.2.2020
Ruokalista Nro 2 maaliskuu-huhtikuu  20.12.2019 1.3.-30.4.2020
Ruokalista Nro 3 toukokuu-heinäkuu  25.2.2020 1.5.-31.7.2020
Ruokalista Nro 4 elokuu-syyskuu 25.5.2020 1.8.-30.9.2020
Ruokalista Nro 5 lokakuu-joulukuu  28.7.2020 1.10.-31.12.2020
Kauppalista Nro 1 tammi-helmikuu  25.10.2019 1.1.-29.2.2020
Kauppalista Nro 2 maaliskuu-huhtikuu  20.12.2019 1.3.-30.4.2020
Kauppalista Nro 3 toukokuu-heinäkuu  25.2.2020 1.5.-31.7.2020
Kauppalista Nro 4 elokuu-syyskuu 25.5.2020 1.8.-30.9.2020
Kauppalista Nro 5 lokakuu-joulukuu  28.7.2020 1.10.-31.12.2020
Asiakasryhmähinnastot Nro 1/2020  25.10.2019 1.1.-30.4.2020
Asiakasryhmähinnastot Nro 2/2020  25.2.2020 1.5.-31.8.2020
Asiakasryhmähinnastot Nro 3/2020  24.6.2020 1.9.-31.12.2020
Uutuuslista Nro 1 helmi-huhtikuu  22.11.2019 1.2.-30.4.2020
Uutuuslista Nro 2 touko-heinäkuu 25.2.2020 7.5.-31.7.2020
Uutuuslista Nro 3 elokuu-lokakuu  25.5.2020 7.8.-30.10.2020
Uutuuslista Nro 4 marras-joulukuu ja tammikuu 2021 26.8.2020 1.11.2020-31.1.2021
Jäätelökesä -jäätelöhinnasto 4-8/2019 21.1.2020 1.4.-31.8.2020
Kesän panimotuotteet (oluet ja siiderit) 4-8/2020 21.1.2020 1.4.-31.8.2020
Gastronomie Nro 1 alkuvuosi, kevät 2.12.2019 helmikuu-huhtikuu
Gastronomie Nro 2 kesänalku, kesä 2.3.2020 toukokuu-syyskuu
Gastronomie Nro 3 syksy ja juhlakausi 3.8.2020 lokakuu-joulukuu
eMetro vk 2-3, vk 4-5 2.12.2019 tammikuu
eMetro vk 6-7, vk 8-9 2.1.2020 helmikuu
eMetro vk 14-15, vk 16-17 2.3.2020 maaliskuu
eMetro vk 24-25 vk 26-27 4.5.2020 huhtikuu
eMetro vk 28-29, vk 30-31 1.6.2020 toukokuu
eMetro vk 32-33, vk 34-35 29.6.2020 kesäkuu
eMetro vk 36-37, vk 38-39 3.8.2020 syyskuu
eMetro vk 40-41, vk 42-43, vk 44-45 1.9.2020 lokakuu
eMetro vk 46-47, vk 48-49 1.10.2020 marraskuu
eMetro vk 50-51, vk 52-1 2.11.2020 joulukuu
Hyllynpääty ja diginäyttö Tammi-helmkuu  28.10.2019 1.1.-29.2.2020
Hyllynpääty ja diginäyttö Maalis-huhtikuu  20.12.2019 1.3.-30.4.2020
Hyllynpääty ja diginäyttö Touko-kesäkuu 24.2.2020 1.5.-30.6.2020
Hyllynpääty ja diginäyttö Heinä-elokuu 27.4.2020 1.7.-30.8.2020
Hyllynpääty ja diginäyttö Syys-lokakuu  22.6.2020 1.9.-30.10.2020
Hyllynpääty ja diginäyttö Marras-joulukuu  31.8.2020 1.11.-31.12.2020
Tarmo Tammikuu  11.11.2019 6.1.-2.2.2020
Tarmo Helmikuu  16.12.2019 3.2.-1.3.2020
Tarmo Maaliskuu  13.1.2020 2.3.-29.3.2020
Tarmo Huhtikuu  10.2.2020 30.3.-3.5.2020
Tarmo Toukokuu  16.3.2020 4.5.-31.5.2020
Tarmo Kesäkuu 14.4.2020 1.6.-28.6.2020
Tarmo  Heinäkuu 11.5.2020 29.6.-2.8.2020
Tarmo Elokuu  8.6.2020 3.8.-30.8.2020
Tarmo Syyskuu 22.6.2020 31.8.-27.9.2020
Tarmo Lokakuu 10.8.2020 28.9.-1.11.2020
Tarmo Marraskuu 14.9.2020 2.11.-29.11.2020
Tarmo Joulukuu 12.10.2020 30.11.-31.12.2020
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